what is backlinks
A backlink, also known as an inbound link or incoming link, is a hyperlink that directs users from one web page to another website. In the realm of search engine optimization (SEO), backlinks are crucial as they signal to search engines the credibility, relevance, and popularity of a webpage. Essentially, they act as votes of confidence from one site to another. High-quality backlinks from reputable websites can significantly boost a site's search engine ranking, increasing its visibility and potentially driving more traffic. However, the quality of backlinks matters more than the quantity, as search engines prioritize relevance and authority. Therefore, building a diverse and natural backlink profile through ethical and strategic methods is essential for improving a website's SEO performance.